We work in the crucial early phases of product and service development

Through a combination of people-centred research, design and prototyping, we help organisations create new customer experiences with the power to change markets.

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We collaborate with global leaders, non-profits, municipalities and tech firms
From inventing a consumer electronic product to designing a healthcare service, we work with clients across industries and sectors to tackle tough business challenges

CIID Consulting's work has been featured in:


“CIID Consulting gives value to its clients by exposing them to an innovation philosophy based on prototyping and learning by doing. They help their clients through a people-centred approach for strategic product and service development.”


1. Every organisation has the potential to innovate
we collaborate with your team and your creative leaders, to unlock your ideas and skills and turn them into something real

In large organisations, ‘time to innovate’ can be a scarce resource. Instead of being creative for you, CIID Consulting multiplies your existing innovation potential: combine 10% of your time with 100% of ours, to accelerate the ideas you can’t act on alone.

Our expertise in people-centred design builds on your industry know-how – a collaborative approach that strikes a balance between feasibility and desirability, and creates the right environment for your concepts to succeed.

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2. A good prototype is better than a dozen theories
We put prototypes at the heart of our research process, to learn how people really react – not just how they say they will

Our approach to research relies on making as much as observing. We believe that constantly prototyping physical and digital experience is a sounder, faster way to get market insights with real impact.

Depending on what needs to be assessed, we create experience prototypes that range from a quick paper mockup of a smartphone app to a polished, high-fidelity replica of a new connected device. When people have the chance to experience an idea first hand in this way, it produces reactions that aren’t just more accurate, but more actionable: our findings help us evolve our prototypes, so discovery and refinement go hand in hand.

Design research at CIID Consulting is a qualitative, in-context, investigative process. By spending longer blocks of time with respondents, we can shadow, interview and observe, letting us capture and interpret a full spectrum of behaviours. We recognise that it’s hard for people to articulate gut reactions – yet these are the feelings that shape user and consumer behaviour. Observing people in their environments, interacting with the right prototypes, gives us a unique window into that world.

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3. If you want global impact, you need a global network
More than just a consultancy, CIID combines a research group, design school and startup incubator

CIID Consulting is an integral part of the Copenhagen Institute of Interaction Design, a renowned creative institution that graduates some of the world’s most sought-after designers. Together with CIID Research and the CIID Nest incubator, we work in a creative environment that’s unmatched for energy, diversity and innovation output.

This unique combination yields remarkable opportunities for growth and exchange. It means our Consulting team can spend a portion of each year teaching industry projects to CIID design students, and meets regularly with Research fellows from Intel, Sony and other Fortune 500 clients. It means our central Copenhagen headquarters hosts a constant stream of lecturers and advisors from around the world, and crackles with the enthusiasm and raw creative energy they generate.

We rely on this network of faculty, associates and alumni for expertise, and we channel that energy into our professional practice, making us--and our clients--more innovative.

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We share a passion for people centred design
An international design team with a broad range of expertise ranging from facilitating user research & ideation workshops to prototyping & testing new products and services. As a team, we have the capability to lead the front-end process, end to end

Martina Pagura

Martina Pagura

Interaction Designer

Helle Rohde Andersen

Helle Rohde Andersen

Senior Service Designer

8
Nationalities

Julia Frederking

Julia Frederking

Senior Service Designer

12+
Languages

Rory Hamilton

Rory Hamilton

Design Director

Francesca Desmarais

Francesca Desmarais

Interaction Designer

Christopher Scales

Christopher Scales

Head of Consulting

Alix Gillet-Kirt

Alix Gillet-Kirt

Service Designer

Anders Højmose

Anders Højmose

Interaction Designer

Eilidh Dickson

Eilidh Dickson

Senior Service Designer

11
Disciplines

Simona Maschi

Simona Maschi

CEO & Co-Founder

Haz Roth

Haz Roth

Service Designer

Calle Nordenskjöld

Calle Nordenskjöld

Industrial Designer

Caroline Arvidsson

Caroline Arvidsson

Service Designer